Ayesha Farrukh — Digital Growth Strategist
Digital Growth Strategist

Search rankings.
Local visibility.
Growth that compounds.

I run the full digital stack for service businesses — technical SEO, local search, content, paid ads, and the CRM systems that tie it all together. Strategy and execution. One person.

What I bring to the table
  • Full-stack local SEO across multi-city markets
  • Technical site audits, indexation recovery, and PageSpeed optimization
  • Google Ads management with CallRail call tracking
  • HighLevel CRM build-outs and Make.com automation
  • E-E-A-T content strategy and conversion copywriting
  • WordPress builds on Elementor — front to back
Full
Stack Execution
15+
Cities Optimized
SEO
Technical & Local
AI-led
Systems & Automation

Every lever that drives search visibility and qualified leads.

Not a generalist agency with a 12-person account team. One strategist who touches every part of the funnel, every week.

01
Technical SEO & Site Recovery
Full-stack technical audits — crawl architecture, indexation control, Core Web Vitals, PageSpeed, and de-indexing recovery. I build clean foundations, not workarounds.
GSC Triage Indexation PageSpeed 301 Strategy Noindex Cleanup
02
Local SEO & Map Pack
City-level local SEO across multi-location service businesses. GBP optimization, map pack positioning, competitor analysis, and localized content built for E-E-A-T — not for templates.
GBP Optimization Map Pack City Pages E-E-A-T
03
Content Strategy & SEO Writing
Service pages, blog content, and conversion copy that ranks and converts. Written with specificity — real competitive angles, proper keyword targeting, and brand voice that sounds human.
Service Pages Blog Strategy Conversion Copy Brand Voice
04
Google Ads Management
Performance campaigns built around call conversions and lead quality. Campaign architecture, ad copy, CallRail setup, and ongoing optimization tied to revenue — not vanity metrics.
Search Campaigns Call Tracking CallRail Lead Quality
05
WordPress & Web Strategy
Elementor builds, LiteSpeed Cache configuration, SEO plugin setup, and full technical setups on Hostinger. From homepage redesigns to site speed stacks — front and back.
WordPress Elementor LiteSpeed Hostinger
06
CRM, Automation & Systems
HighLevel CRM setup, Make.com workflows, and AI-powered systems that reduce manual overhead. Operational infrastructure so the marketing scales without the busywork.
HighLevel Make.com AI Automation Workflows

"I don't hand off a strategy deck and disappear. I'm the strategist and the executor — one point of contact who actually does the work."

Ayesha Farrukh  ·  Digital Growth Strategist

Strategy first. Execution every time.

Every engagement starts with understanding the actual baseline — not assumptions. Then we build toward results that last.

Start a Conversation
01

Audit the Foundation

Before touching any campaign, I map what's actually happening — technical health, indexation status, GBP standing, competitor positions, existing content quality. No assumptions, no guesswork.

02

Build the Priority Stack

I sequence work by impact and leverage — highest return on the fastest timeline. Technical fixes before content. Local visibility before paid. Foundation before scale.

03

Execute with Specificity

Every deliverable is built for your market — your city, your service, your customer. I use AI and automation as execution engines, not as replacements for thinking.

04

Track, Triage, Iterate

Structured tracking — GSC data, map pack positions, GBP performance, ad conversion quality — reviewed and acted on weekly. Growth is a system, not a one-time campaign.

Tools I use daily.

These aren't logos on a pitch deck. They're what's open on my screen every week.

SEO & Analytics
  • Google Search Console
  • Google Business Profile
  • PageSpeed Insights API
  • Screaming Frog
  • GA4
Web & CMS
  • WordPress
  • Elementor
  • LiteSpeed Cache
  • Hostinger
  • WP-CLI / SSH
Paid & Conversion
  • Google Ads
  • CallRail
  • Conversion Tracking
  • Facebook Ads
Automation & AI
  • Make.com
  • HighLevel CRM
  • Claude / Claude Code
  • Python (SEO scripts)
  • AI content systems

Service businesses that need to be found.

My work is concentrated in local service industries where search visibility directly drives revenue.

Home Services

Exterior cleaning, soft washing, pressure washing, painting, tree care. Multi-city local SEO with GBP optimization, E-E-A-T service pages, and seasonal content calendars built around how homeowners actually search — not how agencies assume they do.

Growth-Stage Local Businesses

Owner-operated businesses building their first real digital presence — or recovering from technical debt, algorithm hits, or years of templated content. I bring in the full stack and do the work that actually moves the needle.

Multi-Location Operations

Businesses expanding across cities or regions who need consistent GBP presence, scalable content infrastructure, and local search dominance at every location — without maintaining a separate agency relationship per market.

Solo Operators & Small Teams

When it's just you and you need your digital marketing to run without daily supervision. I build the systems, set the automations, and stay on as the operator so you can focus on the business.

Ready to build something that actually ranks?

No audits that gather dust. No strategy without execution. If you need someone who shows up, does the work, and knows the difference between a good ranking and a good result — let's talk.

hello@ayesha-farrukh.com →